NK SLOWBIKING

Overall Branding and Design

Jochem Ruijgrok

Seton Beggs

Video and Production

Caro Termote

Overall Brand Strategy and Trailer

Indeed, Slowbiking is a thing. So much so, that there are Dutch National Championships for it. Providing the organisation with a fresh new house style to promote the 2016 championships, we had the compelling challenge to make something slow seem dynamic, fun and energetic.

To accomplish this, the illustration of the Slowbiking cyclist is inspired by the jittery, staggered movements that occur when trying to cycle as slowly as possible, or better yet, stand still on a bike. We also carried this thinking through when creating the animated elements for the spoof sports journal, which was used as a trailer to promote the events.

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