HOLLAND BIKE FESTIVAL

Overall Branding and Design

Jochem Ruijgrok

Seton Beggs

Video and Production

Caro Termote

Overall Brand Strategy and Trailer

Launching in 2016, the Holland Bike Festival combines different biking activities and sports into one festival, with the underlying objective of showcasing cycling as a sustainable and healthy means of transport. For this project, we set out to create an identity that would relate to a broad audience from parents with bakfietsen (cargo bikes), to sporty types on racing bikes, MTB riders and commuters – some of whom may not even be keen cyclists. The festival is hosted in and around Amsterdam’s Velodrome in Nieuwe Sloten, and will be an annual event.

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